- In some states it is already legal, in others it is awaiting early approval. However, public promotion of cannabis on social networks is prohibited.
- So the dealers have to move on to billboards and radio screens.
As the hemp industry is growing and estimated at $ 10 billion, states increasingly approve medical marijuana and marijuana use laws.
Ale pro Marketing agencies, medical marijuana dispensers and cannabis manufacturers are one big obstacle to advertising.
Facebook and Google disagree with promoting cannabis
Primary ad space online platforms, such as Facebook and Google, do not allow drugs or drug-related advertising on their site, so a large number of ads will be moved to blogs, podcasts, newsletters and print media. Experts say Facebook and Google, who have a massive share of digital advertising, are unlikely to change their policies until marijuana is federally legalized. Televisions and radios will have their own conditions and limitations, so the hemp industry will go through a complex national regulatory structure.
"Maybe you think Facebook and some put itThe new online platforms are the ideal place to promote these products, because in countries where marijuana is legal, its promotion can only target people over the age of 21, "said Aaron Smith, Executive Director of the National Horse Associationpi. "We would like to follow these guidelines." According to Facebook, ads may not promote the sale or use of illegal prescription drugs or recreational drugs. This includes recreational or medical marijuana ads - even in countries where the drug is legal.
A spokesman togetherGoogle said marijuana ads are not allowed on the web because the drug at the federal level is still illegal. The rules apply to all Google ads as well as to different forms, such as video ads.
Dv Nine states and Colombia have medical marijuana programs, and eight are legally allowed to use marijuana for a special pass (adults only), according to the National Cannabis Association. Olivia Mannix, the founder and CEO of Cannabrand Marketing Agency, said many patients who could benefit from medical marijuana could not get the information they needed because of the restrictions on Facebook. Regarding the companies that Cannabrand is working with, Mannix said her team must think about ways to reach customers online without targeted ads.
This may involve the involvement of StA large number of social media watchers or even emoji marijuana keyboards that refer to specific products or brands of cannabis.
"AbystTo get new followers on social networks, you need to have some strategy and be creative. It is not enough just to post ads, "he saidla Mannix.
Furthermore, she said Facebook rejects cannabis-related ads and posts and that the policy update requirements remain unanswered.
In oneeventually Facebook even blocked an advertisement for an event in which members of the national cannabis industry would lobby for marijuana-related problems. Facebook with khe did not comment on this step.
Are billboards the solution?
Many business publications deal directly with cannabis, such as High Times or Marijuana Business Magazine. However, television, radio or internet sites often reject offers for paid advertising promoting marijuana and refer them to billboards, said Mark Bartholomew, a professor at the University of Buffalo, which focuses on advertising law.
But even thisthe degree of contradiction. For example, billboards are often subject to their own laws regarding images that may not be used, or what percentage of viewers must be adults.
"It is true that 71% "The vampires must be adults, which is really hard to keep, unlike the digital world, where it can be controlled quite simply," Bartholomew said.
Bartholomew said thatreason for expectationthat advertising standards will change as the hemp industry becomes even more global. After all, ads, including sex and violence, were much less common than they were today, 20 or 30 years ago, he added.
After all, MedMen has recently launched a new "Forget Stoner" campaign that focuses on taking pictures of athletes and grandmothers to reduce the stigma of marijuana users. BJ Carretta, Chief Marketing Officer of MedMen said that the reach of these campaigns would only be enhanced by access to radio or video platforms, which is now impossible.